Designed a developer-centric natural language user interface, emphasizing an enhanced developer experience by applying design principles based on core concepts
Successfully led a series of user conversations, campaigns, contests, enhancing user community engagement and product adoption. Overall UX improvements on the chatbot resulted in 15% increase in user retention rates and 8% increase in NPS and 3x growth in no. of users (37k to 110k). Expanded role to Product Management overseeing analytical tools (Posthog, Mixpanel, and Google Analytics) to optimise product performance, feature performance, and release, while establishing and tracking key success metrics.